If you’re the type of coach that doesn’t lead by example — that is, you tell your clients to do one thing but you’re really doing another... then, this isn’t for you.

However, If you are a fitness coach driven by your clients' results and you’re tired and frustrated with all the bullsh*t we see everyday inside the fitness industry...

The Tea-Toxes...

The Quick Fixes... 

And, the marketing fitness influencers 

Then, come a little closer. 

This letter is something you’re going to want to read in its entirety.

I’m about to share with you a revolutionary, new approach to building your coaching business by attracting and only working with amazing clients and letting bad clients go. 

If you want to great clients, the ones:

...Then keep reading

So, who am I? And what makes me qualified to show you all of this?

My name is Linh Trinh and I’m the CEO of The One Percent (the asian guy below)

We currently work with 200+ expert fitness coaches helping them build online fitness businesses that matter.

Much like you, I started from humble beginnings as a personal trainer in Melbourne, in 2007.

In 2014, after seven years in the industry and upskilling in many areas of body recomposition, strength and conditioning, I took my skills online in an attempt to forge a career out of nothing.

Over the next two years, I coached 300+ men online as well as training and educating 110 personal trainers in body recomposition, diet, and strength training.

It wasn’t all sunshine and rainbows.

I had no idea what online coaching was when I first started.

As a result, I did what most fitness coaches do when they try to grow their business:

I learnt how to get great clients on demand using paid advertising.

I was getting five to six new online clients every single week, and quickly realised I needed to fix my online coaching systems because not all my clients were following through. As a result, they’d leave after only four to six weeks.

Why was this happening?

At first I didn’t know what was wrong...

I believed I needed to automate my online business to make ‘passive income’.

In fact, being so infatuated with this online internet marketing world I was sold into this idea that I could just simply market and sell my membership site, app, and training videos and the rest would take care of itself.

I came to a crossroads. Either I forget about this idea of building an automated online business or I needed to get down in the trenches and figure out what my online clients really needed to succeed.

I decided to choose the latter.

This led me to stumble upon and develop what I refer to as the ‘trifecta model’ to coaching clients, allowing me to leverage coaching and get my online clients life-changing results.

Since 2017, I’ve taken this model and refined and optimised it dozens of times to help over 300 fitness coaches just like you do the same to get great coaching clients too

You need to get more clients...

And in order for you to get clients,

They promise their clients amazing results, six pack abs, and tell their clients that the process is going to be easy.

The problem is that the journey of coaching ISN'T EASY.

And making it seem easy in the first place sets you up for failure because you get the most uncommitted clients. 

And whilst making the sale brought me some instant gratification…

 

It came back to bite me in the ass when the client left after only two weeks — emailing to ask for a refund.

Or worse. They ghosted on me, failing their payments and not answering my multiple follow ups.

Now?

I educate every client through the journey and show them it’s going to be hard.

I get less drop-offs and increase the lifetime value of each client — while increasing the RESULTS of my Program (to then put back into my marketing to create more desire for the movement). 

Once you have this all set up, growing your business is a game of numbers

You see yourself coaching, leading and inspiring hundreds, thousands, or tens of thousands of people.

You see yourself marketing a message that you’re proud of and that you stand by 110%.

You see yourself making a big change in the world and fighting against the ‘norm’ that we happen to see every single day inside the fitness industry — on our Instagram and Facebook feeds.

And, if that is you then I invite you to submit your application below and consider joining our upcoming intensive to get more clients. Our next intensive starts in: 

Because, you’ll be given:

If this is not enough to get you interested — I’m going to propose a scenario:

Submit your application. My enrolment director will reach out to see if you make a great fit. Should you be a suitable applicant, we’ll carefully show you exactly how you can get better clients more consistently inside of your business and avoid the trap of having bad clients.

You have literally nothing to lose by simply submitting your application.

I have two reasons for you:

P.S. If you’re like me and you generally skip to the end, then I’m going to have to put my coach hat on and advise you do differently on this one...Why?  

Skipping the letter and reading a ‘P.S.’ won’t help you build a seven-figure online fitness movement. Trust me, you’ll receive greater benefits if you study the words up the top of this page closely. There are millions of dollars of lessons there for you.

P.P.S. Now, if you’ve read the letter and you’re ready to have a conversation on how our Get More Clients Intensive could help you grow your business by getting great clients then submit your application below and schedule your interview with us.